STROBE is featured in an APS TV video about what makes JILA a unique and great place to work. JILA is a unique research and training partnership between the University of Colorado and the National Institute of Standards & Technology. At JILA, scientists develop new research and measurement technologies that broadly advance science and the NIST measurement mission. To date, JILA scientists have been awarded three Physics Nobel Prizes. JILA also trains young innovators who become leaders in industry, academia, and government labs. And after traveling to the many laboratories housed at JILA, APS TV discovers that collaboration amongst its researchers is one of its greatest strengths.